In the era of robust digital development as today, utilizing online advertising platforms has become an indispensable part of business marketing strategies. And Zalo Ads, a component of the popular Zalo social network in Vietnam, has become a powerful tool for effectively reaching potential customers. In this article, we will explore what Zalo Ads is and how to create and run advertising campaigns on this platform.
What is Zalo Ads?
Zalo, a familiar social media platform where users can make calls, send messages, and collaborate in groups, has become an integral part of our daily lives. Similar to Facebook Ads or Google Ads, Zalo Ads is a social media advertising medium that allows businesses to pay to display their advertising messages to target customers.
Compared to traditional advertising platforms like Facebook and Google, Zalo Ads is still relatively new and in the developmental stage. However, it presents a promising opportunity that businesses should pay attention to. Zalo Ads serves as a potential communication channel between businesses and customers, enabling businesses to create creative advertising campaigns and smartly optimize budgets within the application.
Advertising on Zalo is carried out through Zalo Official Account, similar to a fan page. This allows businesses to share their messages accompanied by images, attracting attention and interaction from potential customers effectively.
Guide to Creating and Running Zalo Ads
The guide to creating and running advertisements on Zalo Ads is a crucial step for businesses to effectively reach potential customers on the Zalo social network. Below is a detailed step-by-step journey to help you discover how to utilize Zalo Ads to create impressive advertising campaigns.
Step 1: Log in to Zalo
The first step in the process of creating and running advertisements on Zalo Ads is to log in to your Zalo account. To do this, access the following link: https://ads.zalo.me/business/ using your web browser. Here, you will be prompted to log in using one of the following methods:
Log in with Phone Number and Password: If you already have a Zalo account, simply enter your phone number and password to log in to the Zalo advertising system.
Log in with QR Code: For added convenience, you can use the QR code login feature. Simply scan the QR code displayed on your screen using the Zalo app on your mobile phone, and you will be quickly and conveniently taken to the login page.
Step 2: Set Up Advertising
Once you have successfully logged in to your Zalo Ads account, the next step is to set up your advertising. First, click on the “Create Ad” button on the Zalo Ads interface. Then, you will be prompted to select the type of advertising that best suits the specific needs of your business.
If you wish to advertise on Zalo, select “Zalo Official Account” from the list of advertising formats. Next, name your advertising campaign. Naming your campaign makes it easy for you to identify and manage your campaigns in the future.
Step 3: Targeting and Selection
To optimize advertising on Zalo Ads, it’s essential to carefully select factors for your business’s target audience. Below are detailed steps:
- Location: Choosing the area to advertise on Zalo Ads is crucial. Zalo Ads allows you to select up to 5 locations within a 500km radius. By focusing your ads on specific areas, you can optimize the effectiveness of your advertising, especially when targeting audiences in specific geographical regions.
- Gender: Depending on your target audience, you can choose gender as male or female. This helps you define your target audience more clearly and optimize your advertising strategy on Zalo Ads.
- Platform: Choose the operating system you want to advertise on Zalo Ads, either Android or iOS. This helps define your target audience on the Zalo platform, thereby increasing the chances of reaching and interacting with customers.
- Age: Based on experience in running ads on Zalo Ads, you should specify the lower age limit and leave the upper limit blank. This helps save advertising costs and reach more potential customers.
Step 4: Content Optimization
To run ads effectively on Zalo Ads, optimizing ad content is crucial. Here are some basic rules to optimize ad content on Zalo Ads:
- Character Limit: Ad content on Zalo Ads should not exceed 52 characters. This requires you to convey your message succinctly and attractively, capturing the attention of target users from the first glance.
- Creative Content: Use engaging language and images to attract customers. Ask questions, use curiosity-stimulating language, or create a short and relatable story to spark interest.
- Essential Information: Include important information such as offers, promotions, advertised products/services, and any time or quantity limitations. Ensure this information is presented clearly and understandably.
- Call to Action (CTA): Encourage users to take desired actions by including a clear and engaging call to action (CTA), such as “Click here for more details” or “Order today.” This way, you can increase the chances of reaching and converting viewers into customers effectively on Zalo Ads.
Step 5: Determining Time and Cost of Advertising
When determining the cost and timing of advertising on Zalo Ads, you need to choose a strategy that fits your business’s products or services. Here are some important considerations when setting up the cost and timing of advertising on Zalo Ads:
Appropriate Cost Setting: Determine a price per click that reflects the true value of your product or service. Sometimes, setting a higher price than the recommended amount by Zalo Ads can create higher attractiveness for the target audience.
Choosing Advertising Time: You can choose the advertising time on Zalo that suits your marketing plan. Selecting time-based clicks helps you easily track and evaluate the effectiveness of your advertising campaigns.
Maintaining a Minimum Amount in Your Account: To ensure your advertising campaigns are not interrupted, make sure that the total number of clicks per day multiplied by the price per click is less than the amount in your account. Additionally, adding the phrase “Zalo Ads” in a suitable position within the ad content helps increase the visibility and interaction of the ad on the Zalo Ads platform.
Step 6: Save Campaign and Submit for Approval
Once you have completed all the steps to set up your advertising campaign on Zalo, you can save the campaign and submit it to Zalo for quick and convenient approval.
When the ad is approved, it will begin to be displayed to the target audience you selected earlier. This helps you effectively reach and interact with your target audience, thereby increasing the chances of reaching and increasing sales.
However, if your ad is not approved, don’t worry. Zalo will provide you with specific reasons for rejection, helping you understand the areas for improvement. This way, you can edit and improve your ad to achieve the best results when resubmitted.
We hope that through the article provided by Muaproxygiare.com, you have gained an overview of Zalo Ads and how to create and run ads on this platform. Start exploring the potential of Zalo Ads today to develop your business effectively and sustainably in today’s digital market.
